"Who dares to teach must never cease to learn." ~John Cotton Dana

Sunday, September 29, 2013

EDUC 6810 Counter Ad

Persuasion Techniques:

Association: This ad uses association because our society associates thinness with beauty.
Beautiful People/Celebrities: The Kardashians are well known celebrities and people buy their products.
Testimonials: The ad includes quotes from the celebrities; "I've reached my goal" and "I love my new body."

After researching this product I found there are many dangerous side effects that the ad does not tell you.  QuickTrim elixirs have some pretty powerful stimulants, laxatives, and diuretics.  Colon cleanses cause symptoms from mild cramping to kidney failure.  And the results don't last.  As soon as you quit taking the product, the weight comes back.

 
 
For my counter ad I used Plain Folk instead of Celebrity.  I wanted to show a real person struggling with weight loss instead of a celebrity like the Kardashians, who have access to personal trainers and chefs.  In my ad I included the many side effects that have been reported from using QuickTrim, the most serious being kidney failure.  I also wanted to highlight the fact that if you discontinue use of the product, the weight comes right back.


Source

Kotz, Deborah. (March 2012). The Dangers of Kardashian Endorsed QuickTrim. Retrieved from http://health.usnews.com/health-news/diet-fitness/articles/2012/03/05/the-dangers-of-kardashian-endorsed-quicktrim-2.


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6 comments:

  1. AnonymousOctober 3, 2013 at 2:07 PM

    This is so good. If all the diet claims work why is it a multi billion dollar business. Why do we have such a obesity problems. Good ad.

    ReplyDelete
  2. - Jared St. Martin BrownOctober 13, 2013 at 5:56 AM

    Thank you for sharing the darkside of this product. Most such weight loss products scare me anyway.

    ReplyDelete
  3. Emily =)October 15, 2013 at 5:29 PM

    Great counter ad! This literally made me giggle because it is so true!!

    ReplyDelete
  4. E.YeagerOctober 20, 2013 at 5:15 PM

    The truth about weight loss products is rarely spoken. I like that you addressed a sensitive issue.

    ReplyDelete
  5. SophieNovember 17, 2013 at 1:20 PM

    I love this counter ad! It is so true. I know someone who is always looking for an easy fix to her weight problem. She takes supplements and pills and shakes trying to lose weight without working out or changing her diet. Some of them have actually caused her body harm, her heart in-particular, and as soon as she stops taking them she gains all the weight back.

    ReplyDelete
  6. Andy LabdikDecember 14, 2013 at 1:15 PM

    I think I have seen the side effects of dieting products hidden in little print for this ad before.

    ReplyDelete

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