Do you agree with the deconstruction? Why? Why not? Be specific.
Yes, I agree with the Alltel deconstruction. They are trying to appeal to the middle class, "ideal" Caucasian family. The ad features a nice, two story home and the family consists of both parents and a male and female child.
Do you agree with the claims made in the deconstructions? Is the Century Link ad really a cover for a company that is making profits over customer satisfaction? Does the Alltel ad really promote racism or stereotypes of immigrants? Why or Why not?
Yes, if the customer is happy and satisfied, they will continue to pay money for the product. That is the bottom line with all companies; they want to make money. And a happy customer spends more money.
Yes, the Alltel ad is promoting racism. They portray the Caucasian family as "normal" and they look down on and make fun of the immigrants they are renting their room to. The message they are presenting is that there is something wrong with these people. It is absolutely stereotyping the immigrants, by having them dance around the fact that they live with a chicken.
What ideologies, cultures, economies, institutions or political systems are these deconstructions disrupting or interrogating?
By deconstructing these ads with our students we can teach them how the media manipulates them into buying their product. We can teach them how to really look at and question these ads: Who are they coming from? Who is the target audience? What are they trying to sell? How are they trying to manipulate us?
How might conducting these kinds of deconstruction empower students whom have been historically and continue to be disenfranchised by "traditional schooling?
These types of deconstructions can empower students, especially our minority students, to show them that there is nothing wrong with their culture. It empowers them by providing the opportunity to discuss their cultures and the misconceptions that people have about them.
How might deconstructing these kinds of media messages help students recognize connections between their individual problems and experiences and the social contexts in which they are embedded?
It helps to show them where a lot of stereotyping comes from; the media. We stereotype people based on what we have been shown; advertisements, television, movies, video games, music, etc. We have been bombarded with these false images from a young age. By questioning and deconstructing them we gain a better understanding of how we are being manipulated.
How might conducting these kinds of deconstructions disrupt traditional banking systems of education?
We are letting the students have a voice. The roles have been reversed; it's not the teacher telling the students what they are seeing. The students are analyzing it for themselves. They are the ones doing the questioning.
No comments:
Post a Comment