Media Language
Reds, oranges, and yellows; manly colors to portray the gender of the magazine as male. "Get Lean" and "20 Inch Arms" in bold, standout colors to appeal to men who want to look like that. A well known celebrity on the cover to grab your attention.
Institution
Front cover of a magazine
Genre
Men's fitness magazine
Representation
Arnold is a well known celebrity, especially known for his physical fitness. He plays in a lot of high action movies, which is associated with fitness. It represents muscular, fit men in today's society.
Audience
The audience for this magazine would be young men between the ages of 18-35; men who are interested in fitness and weight lifting. Men who care a lot about what the look like and who are looking to increase their muscle mass and look like Arnold.
Ideologies and Values
The values of this magazine are that anyone can get lean and fit like Arnold, and that you don't even have to spend hours and hours in the gym to get like that. They believe that being healthy and looking fit is very important.
Narrative
The front cover of this magazine can tell the story of a man who worked hard, and achieved his fitness goal, and so can other men who want the same. What is not being told is how long it actually took for him to get that way and how difficult it is to keep that physique in the long run. Does he have to work out every day? Does he have to watch everything he eats? If he spends so much time worrying about how he looks, is he actually happy?
The Text
The text says that you can get a lean body and 20 inch arms without spending all of your time in the gym.
The Subtext
Arnold is a celebrity, and a lot of people want to be like celebrities. And if you work out and look like him, you will be happy and successful like him. He is also on the cover to promote a new movie.
Tools of Persuasion
Beautiful People, Celebrities, Simple Solution, Association, Intensity
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